Google Play: Reward Yourself

A year-long, multi-channel campaign that brought Google Play Points members closer to the things they love. Spanning Roblox, Austin City Limits, and San Diego Comic-Con, we reinvented loyalty with a fresh approach to rewards.

Fair warning: You’re gonna be scrolling for a bit here. This one’s jam-packed.

Jump to any stop in the Reward Yourself campaign by clicking below.

📍#1:

Roblox | Google Play’s
Diamond District

📍#2:

SDCC | Google Play
Rewards Lab

📍#3:

ACL | Google Play
Rewards Tour

To kick off the year, we set up shop in the mysterious world of Roblox with a dazzling, awe-inducing, is-this-real cityscape.
Players of all ages had a blast flexing their new digital bling courtesy of Google Play.

We had an epic obstacle course with with over a trillion unique combinations for Roblox homies to have fun with over and over and over and over and over again.

Week over week, players could collect tokens to rank up and get blinged-out digital clothing (UGC) like headphones, a skateboard and wings.

Gold+ Google Play Points members had access to the VIP Vault through proprietary boost tech that linked their Play Points and Roblox accounts for the first time ever. Talk about exclusive.

Organic and paid videos invited players to come to our Roblox world to do Roblox things like chilling, playing and chilling some more.

The rewards went IRL with a custom, blinged-out mobile controller, created with Takeoff Studios and ready to be claimed in the Google Play Store.

Cool Transition

🤘

Cool Transition 🤘

Next up, we traveled to sunny San Diego for a fantastic takeover of SDCC with the Google Play Rewards Lab, a retrofuturistic superhero-making machine complete with a human-sized conveyor belt and Galactus-sized good vibes.

Traveling from pod to pod, fans unlocked Fantastic Four powers. Stretching like Mr. Fantastic, generating force fields like Sue Storm, going full clobberin’ time like The Thing and soaring like the Human Torch.

Paid assets invited nerds and geeks across the cosmos to drop by the Rewards Lab for a fantastically good time.

Yet Another Cool Transition

🤯

Yet Another Cool Transition 🤯

To wrap up the year, we headed to dusty, hot-as-b*lls Austin and brought down the house at Austin City Limits with the Google Play Rewards Tour. Inspired by the roadie lifestyle, this massive tower of road cases brought fans of all genres closer to the music they love through a fun game to claim experience.

In collaboration with Nik Bentel Studio, we turned tour gear into fashion, creating ✨The Road Case✨ a clutch bag inspired by the road cases of the Google Play Rewards Tour.