Nickelodeon: Like A Sponge

As part of our Like A Sponge campaign—a year-long effort to turn the mundane into the magical—Nickelodeon and Paramount+ needed to crank up the nautical nonsense for the 2024 holiday season. Enter the Garriage: a totally coral carriage pulled by none other than SpongeBob’s BFF Gary The Snail (sorry, Patrick). After wowing millions at the Macy’s Thanksgiving Day Parade alongside Tom Kenny, the Garriage rolled into Bryant Park in NYC and The Grove in LA, inviting thousands of passersby to turn their holidays into holi-yays.